The World Died Today While Your Were On Your Phone - Vol. 1

by I Hold the Great Rack

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a little baby sleeps tonight your mummy will be right alright a little baby sleeps tonight you don't have to worry through the night
we congregated celebrated saw the fire go up in flames go up in flames go up in flames high in the sky high in the sky the news wasn't good
you ask me how single life is I'm so deprived of attention the question begs itself a mention that it's not a secret that I want you to tell me things roll me a spliff only if that's what you meant when you said it forget it it's just a suggestion
here let me have him I'm great with children you know I'm a teacher you know experienced with all ages you know my mother was a teacher you know a mother of three staying home what, don't you trust me with your baby what's wrong with me? let me have him I won't smother him I'm childless clout that might be about to fall out from the sky ok fine I don't care I don't care this is my not really caring oh what's that? oh what's that? oh it's a distraction I'm very busy I'm a busy girl
two lovers making out
boy meets girl girl falls in love she looks so beautiful today walking walking boy meets girl girl meets boy she looks so beautiful today into my arms into my arms into my arms we'll swim away just you and I


'The World Died Today While You Were On Your Phone - Vol.1' comes from I Hold the Great Rack's multi-panelled series on Instagram that repurposes mainstream media to redefine how experimental art can be consumed. Set at a punchy 120 bpm, the music is undeniably catchy with soaring trumpet particles, witty vocal jabs and liquidised bass lines that feel simultaneously familiar yet other worldly.

From a broader perspective, 'The World Died Today While You Were On Your Phone' reflects the platform on which it inhabits. It's an evolving work that interrogates social media's narcissistic culture, passive activism and perpetuation of tired norms to bring a new perspective to our default scrolling gaze.


released July 3, 2020

Composed by I Hold the Great Rack.
Recorded, produced and mixed by Reuben Lewis.
Filmed and edited by Emily Bennett.
Mastered by Myles Mumford.
Commissioned by Art, Not Apart 2020.


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Reuben Lewis Melbourne, Australia

A Melbourne based trumpeter, composer & improviser. Reuben is both a singular & eclectic new voice in Australian music.

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